Well City Challenge seeks innovative ideas to improve millennial health

Millennials have gained a lot of attention in recent years for the way they influence cultural and economic trends. They are expected to continue to wield that powerful influence for years to come. 

But there are growing concerns about the sheer number of physical and mental health challenges they face. Health experts say they are experiencing more health issues than previous generations. 

To help address them, Independence Blue Cross teamed up with the Economy League of Greater Philadelphia to launch the Well City Challenge, a contest that seeks to identify community-based ideas to improve millennials' health. 

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The Well City Challenge is calling for Philadelphia residents to submit innovative ideas that can be developed into pilot programs. Any resident with an idea to explore millennial health in three areas – mind/body, food and nutrition, and community/social connection – is encouraged to enter.