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      Meredith Edlow for Economy League


    Community Solutions for Health Equity



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Early in 2023, the Economy League of Greater Philadelphia is launching the latest version of the Well City Challenge - a social impact competition that will engage and support everyday innovators with new creative ideas for addressing Philadelphia’s health and wellness challenges. 


The theme of Well City 2.0 will be Community Solutions for Heart & Mind Health.  We will be soliciting proposals from the community and supporting their development through workshops, pitch competitions, mentorship, an accelerator, and over $100,000 in prizes, as well as access to seed investments.  We will give preference to ideas that embrace the core values of creativity, collaboration, diversity, inclusiveness, and community orientation.


Stay tuned for more information. 

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STEP ONE: The Call for Ideas (starts Jan - March 2023)

During this period, we accepted proposals in the following categories:  Heart and Mind Health. We will hold a series of online events and social media activations to explain the Challenge and raise awareness of health and mental health challenges facing Philadelphia families in the current climate. We will select up to five finalists in each category to participate in the Well City Challenge. 


STEP TWO: The Social Venture Incubator  (starts March - May 2023)

The Well City Challenge finalists will participate in a multi-week incubator comprised of training workshops and mentorship. During these workshops, expert advisors from the Economy League network will help teams refine their concepts and prepare brief pitches. Finalists will also receive support to create compelling crowdfunding campaigns for their ideas and solicit donations.  


STEP THREE: Pitch Competition  (starts May 2023)

Teams will gather at an interactive event to pitch their ideas to a panel of expert judges. Judges will select one team from each category to receive a grand prize of $10,000 to support the implementation of a pilot of their concept. There will also be People's Choice Awards of up to $7,500 in each category.  


STEP FOUR: The Impact Accelerator  (starts June - July 2023)

Grand Prize winners and People's Choice Award winners will participate in an Impact Accelerator designed to help teams develop and execute rapid pilot projects, create full business plans that maximize impact and articulate paths to operational sustainability, and prepare pitches to funders for seed investment to scale their concepts. The impact accelerator will culminate with a Funder Roundtable where at least $50,000 in seed investment will be made in selected teams.  


STEP FIVE: The Community Showcase  (starts July 2023 - March 2024)

The Economy League will convene another interactive event where teams will report out to the community on the results of their pilot projects and pitch their business plans. Seed investment will be announced publicly during this Community Showcase.  


PLEASE NOTE: The Challenge will be conducted in compliance with CDC regulations and social distancing orders which will be routinely assessed as public health considerations may shift over the course of the Challenge. 





well city challenge
September 12th 2022


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What does it take to be a WELL CITY? What role can we each play in improving community health in Philadelphia?

Watch the video below to learn more about the Economy League and Independence Blue Cross Well City Challenge program.

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    Meet the fifteen teams who pitched their ideas publicly in our 2021 Well City Challenge focused on impacting millenial health in Philadelphia. Learn about our finalist, Grand Prize Winner and People's Choice Award Winners. 

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  • Hey, Auntie!



We are thrilled to announce the 2021 Well City Challenge $50,000 Grand Prize winner is Hey Auntie!


Hey Auntie!, a multi-generational wellness tech platform for Black women that facilitates purposeful connections through conversations, fitness, learning new skills, and volunteerism, was named the $50,000 Well City Challenge grand prize recipient during the Well City Expo in July 2021.


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Have A Question About The Well City Challenge? 

Email your question to wellcityPHL@economyleague.org.  


Contact Us 

Frequently Asked Questions


Q: Is there any cost to submit an idea for the Well City Challenge? 

A: There are no costs or fees to apply to the Well City Challenge.  


Q: Are you required to submit an idea as a team? 

A: Ideas can be submitted from individuals or from teams of no more than four people. 


Q: How many ideas will be selected for the pitch competition? 

A: From our call from ideas application, we will select up to fifteen ideas, five from each of our content themes (Food and Nutrition, Community and Social Connection, Mind/Body) 


Q: In what stage of development should your idea be?

A: The Well City Challenge is best suited for those in the idea stage, early stage ventures or existing organizations that are trying to expand into a new market. The incubator and accelerator are designed to help people develop and pilot their ideas.


Q: Can I submit more than one idea?

A: We encourage you to submit your strongest ideas. Applicants are welcome to submit more than one idea.


Q: Can there be a cost associated with my idea?

A: The Well City Challenge is open to for-profit and non-profit ideas. There is no fee to apply for the Well City Challenge.


Q: Can I submit my idea to all three categories (Community & Social Connection, Food & Nutrition, Mind/Body)?

A: No, the application requires that you submit your idea to one category.


Q: What time of day will the incubator happen?

A: If your application is selected as a Well City Challenge finalist, your team will participate in the Well City Challenge virtual rapid incubator workshops for approximately 8-10 hours over the course of two weeks in January 2021. These scheduled dates are still being finalized. We are looking to host most programming in the early evening.