Got a great idea for using food to strengthen communities? Apply to the Full City Challenge for a chance to receive strategic guidance from experts and $5,000 to test it out!
A joint initiative of the Economy League and Billy Penn, the Full City Challenge is a rapid incubator focused on identifying and supporting new collaborations that leverage our region’s robust food economy to address the acute problems of hunger and poverty in the Philadelphia region.
Philadelphia is home to one of the country’s most dynamic and diverse food scenes. At the same time, one in five Philadelphians don’t have enough to eat — and in contrast with national trends, that number appears to be growing. Philly is also the poorest big city in the country, with nearly half of residents struggling to make ends meet. There’s a lot of great work happening in the city around addressing these linked issues of food and financial insecurity, but it’s clear that there’s more to be done. With this in mind, the Economy League and Billy Penn introduce the Full City Challenge, a new initiative that looks to YOU for solutions that leverage our region’s robust food economy to address the dual acute problems of hunger and poverty in Philadelphia.
HOW DOES THE FULL CITY CHALLENGE WORK?
Between December 3, 2018 and January 24, 2019, we’re accepting short proposals for initiatives, campaigns, social enterprises, technology platforms and other new solutions that use food, culinary or agricultural-based solutions to address pervasive hunger and its underlying causes for too many of our region’s residents. Put simply, if you can think of a project that will harness the region’s food boom and use it to lift up more Philadelphians, we want to know what it is — and maybe even help you pilot your idea.
To help shape and refine promising ideas, select participants will gain access to the Economy League’s extensive network of advisors, policymakers, and influencers as well as our deep expertise about the Philadelphia region, its challenges, and its opportunities. The winner will receive $5,000 to advance a small-scale pilot of their concept, and Billy Penn will provide coverage of the whole process. Here's how it will work:
CALL FOR APPLICATIONS (DEC 3, 2018 – JAN 24, 2019)
We're calling for proposals for initiatives, campaigns, social enterprises, technology platforms and other concepts that use food, culinary or agricultural-based solutions to address hunger, food insecurity, and poverty in the Philadelphia area.
We’re particularly interested in food-related ideas that:
- attack the root causes of hunger and economic inequality;
- embrace creative approaches to collaboration and partnership;
- can be piloted at a small scale;
- have the potential to be replicated or scaled, and;
- are not overly duplicative of services or programs already in place in the Philadelphia area.
SHORTLISTING & FINALIST SELECTION (JAN 25 – FEB 8, 2019)
The Economy League and Billy Penn will review applications and shortlist select applicants for 30-minute in-person interviews in Center City Philadelphia on February 1, 2019. Shortlisted teams will be notified during the week of January 28, 2019. Following interviews, the Economy League and Billy Penn will select up to six teams as Full City Finalists and invite them to advance through the Challenge. Finalist teams will be notified during the week of February 4, 2019.
FULL CITY RAPID INCUBATOR WORKSHOP (FEB 12, 2019)
Full City Finalists will participate in a rapid incubator workshop on February 12, 2019 where expert advisors from the Economy League network will coach teams on their pilot plans and their pitches. Finalists will also get support to create a GoFundMe page to share their idea and solicit donations. Billy Penn will provide coverage of the workshop and GoFundMe pages. Following the workshop, finalists will be encouraged to promote their ideas on GoFundMe.
FULL CITY MAIN EVENT (FEB 19, 2019)
Finalists will pitch their ideas at a public event on Tuesday, February 19, 2019 at Green Soul, 1410 Mt Vernon St., Philadelphia. A panel of expert judges will select a grand prize winner to receive $5,000 to support implementation of a pilot of their concept. A People’s Choice Award prize of up to $2,500 will also be given to the team that raises the most money via GoFundMe.
FULL CITY PILOT STAGE (FEB 20, 2019 - SUMMER 2019)
The Economy League and Billy Penn will work with the Full City Challenge winner(s) to implement their pilot(s), assess lessons from the pilot process, and position the solution(s) to advance to the next phase of development. Billy Penn will provide editorial coverage of the pilot process.
MEET THE FULL CITY JUDGES
CEO & Founder, Saxbys
Proprietor, Han Dynasty
President & CEO, United Way of Greater Philadelphia and Southern New Jersey
General Manager, Reading Terminal Market
Founder & Co-Owner, High Street Hospitality Group